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FTC Probe Into Apple’s Mobile Ad Practices Now Official

Jun 11, 2010 7:27 PM

What a strange world we live in, where the dominant players in an industry can literally flip-flop overnight with the underdogs. First, the FTC approves Apple’s acquisition of Quattro Wireless without even blinking, so that it could enter the mobile-ad business, then meanwhile it makes Google (NSDQ: GOOG) wait months…

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Posted In: Advertising, Apps, Legal, Regulatory, Companies, Apple, iPhone, Google, Android, Microsoft, ftc

Why The FTC Should Allow The Google-AdMob Merger

May 3, 2010 11:18 PM

The Federal Trade Commission is expected to make a decision as early as this week on whether to allow Google’s $750 million acquisition of AdMob, a source told mocoNews. And, according to All Things D, the two companies expect the FTC to block the acquisition because of antitrust concerns. The…

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Posted In: Advertising, Companies, Apple, Google, Android, admob, ftc

Trio Of Consumer Advocates Press FTC To Investigate Ad Exchanges

Apr 8, 2010 11:18 AM

Behavioral targeting crusaders at the Center for Digital Democracy have joined with two other consumer advocates, U.S. PIRG, and the World Privacy Forum, on demanding that the FTC look into what they contend are growing privacy threats to consumers from the rise of ad exchanges. Among the companies cited in…

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Posted In: Advertising, Legal, Regulatory, Companies, Google, Yahoo, ftc

Congressmen Call For FTC To Look Into Google Buzz—And AdMob Deal Too

Mar 29, 2010 8:19 PM

Nearly two months after Google’s rocky introduction of ‘Buzz,’ the sharing service remains under fire from privacy advocates; eleven congressmen have written a letter to the chairman of the FTC urging the agency to investigate complaints about the service—and, perhaps more ominously for Google (NSDQ: GOOG), also look into the…

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Posted In: Social Media, Nanopublishing, News Sharing, Photo Sharing, Companies, Google, buzz, ftc

Requests May Signal That FTC Will Block Google’s AdMob Purchase

Mar 10, 2010 6:12 PM

Google’s proposed (and now delayed) acquisition of mobile ad network AdMob appears to be drawing even more regulatory scrutiny from the FTC. Bloomberg cites sources who say that regulators now want “sworn declarations” from Google (NSDQ: GOOG) competitors about the $750 million deal. The key sentence in the Bloomberg report…

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Posted In: Legal, Regulatory, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Google, admob, ftc

Google: Apple’s Quattro Buy Is Proof Of A ‘Competitive’ Mobile Ad Market

Jan 5, 2010 6:02 PM

If *Google* has its way, Highland Capital Partners and Globespan Capital Partners won’t be the only ones that benefit from Apple’s acquisition of Quattro Wireless ... It will reap some rewards from the deal, too. Google (NSDQ: GOOG) is positioning the new deal as proof that there’s still plenty of…

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Posted In: Advertising, Legal, Regulatory, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Apple, Google, admob, ftc, quattro

About That Fine ... FTC Tries To Calm Blogger Concerns About Product Mentions

Oct 8, 2009 10:43 AM

The Federal Trade Commission is trying to calm some fears in the wake of its revisions to the FTC Act of 1980, amended to include bloggers in its guidelines for endorsements and testimonials. Fast Company does a good job of rounding up concerns like the fear of being fined $11,000…

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Posted In: Legal, Regulatory, Social Media, Nanopublishing, ftc

The Feds To Push For ‘Truth’ In Social-Media Marketing

Apr 3, 2009 1:18 PM

First it pushed the online ad industry to establish stricter standards around behavioral targeting; now, the Federal Trade Commission is moving to regulate social-media advertising. The FTC is planning to hold marketers liable for false statements published on blogs and social networks—meaning companies or bloggers could get sued for saying…

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Posted In: Advertising, Legal, Regulatory, Social Media, ftc

FTC Issues ‘Last Chance’ To Ad Industry On Behavioral Targeting

Feb 12, 2009 10:47 AM

The Federal Trade Commission is putting the advertising industry on notice: either implement stronger privacy protections when it comes to behavioral targeting or we will do it for you. In the FTC’s 48-page Staff Report on Behavioral Advertising (PDF), the commission includes a set of four revised principles, which are…

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Posted In: Advertising, Legal, Regulatory, Marketing, ftc

Expected Flood Of Opinion Ends With A Trickle: Proposed FTC Behavioral Rules Comment Period Closes

Apr 11, 2008 7:16 PM

By the time the Federal Trade Commission stopped accepting public comments on its proposed behavioral targeting rules Friday afternoon, officials had only 31 submissions displayed on its website. Hardly the deluge that was predicted, but perhaps the agency was still getting caught up. As for what was listed there, predictably,…

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Posted In: Advertising, Legal, Regulatory, Marketing, ftc

Google, Yahoo, Facebook, Others Unite To Fight NYS Ad Targeting Bill; FTC Ending Comments On Regs

Apr 9, 2008 5:47 PM

Google (NSDQ: GOOG), Yahoo (NSDQ: YHOO), AOL (NYSE: TWX), Facebook, Comcast (NSDQ: CMCSA) and others have banded together to fight a proposed bill in the New York State Legislature that would curtail their ability to gather user data for behavioral targeting, WSJ reported. The coalition, which also includes eBay (NSDQ:…

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Posted In: Advertising, Legal, Regulatory, Marketing, Companies, Comcast, Facebook, Google, Yahoo, ftc

FTC Online Ad Targeting Guidelines: Industry Breathes A Sigh Of Relief

Dec 21, 2007 4:53 PM

The Federal Trade Commission’s new online ad guidelines appear to offer a laissez faire approach, which the Interactive Advertising Bureau and AOL (NYSE: TWX) have treated as an early Christmas present.  As we mentioned, the FTC is entrusting the industry to police itself as opposed to handing down strict rules…

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Posted In: Advertising, Legal, Regulatory, Marketing, Companies, AOL, Time Warner, ftc, iab

More On FTC’s Proposed Online Advertising Principles

Dec 20, 2007 9:44 PM

The Federal Trade Commission approved the Google-DoubleClick acquisition Thursday despite privacy concerns—then released proposed principles to encourage better privacy controls for online behavioral advertising. The broad definition of online behavioral advertising: “various tracking activities engaged in by diverse companies across the Web.” The principles, in the works for years, are…

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Posted In: Advertising, Legal, Regulatory, Companies, Google, doubleclick, ftc

FTC Approves Google’s $3.1 Billion Acquisition Of DoubleClick; 4-1 In Favor; EU Hurdle Looms

Dec 20, 2007 9:11 AM

The FTC will not block Google’s $3.1 billion acquisition of DoubleClick. Commissioners voted 4-1 in favor of closing its investigation, with Pamela Jones Harbour as the lone dissenter. In its statement, the commission said the deal was not likely to substantially lessen competition. It also said that while there are…

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Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Google, doubleclick, eu, ftc

FTC Roundup: Majoras Denies Recusal Request In Google-DoubleClick Review; Ends Classmates Probe

Dec 14, 2007 1:09 PM

Deborah Platt Majoras, chairman of the Federal Trade Commission, refuses to recuse herself from reviewing Google’s (NSDQ: GOOG) $3.1 billion merger with DoubleClick. Earlier this week, two consumer privacy groups, the Electronic Privacy Information Center and the Center for Digital Democracy, issued a petition asking Majoras to remove herself from…

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Posted In: Legal, Regulatory, Companies, Google, classmates.com, deborah platt majoras, doubleclick, ftc

Google-DoubleClick Merger Encounters More Setbacks On Capitol Hill

Dec 13, 2007 12:42 AM

Just as Google’s (NSDQ: GOOG) $3.1 billion acquisition of DoubleClick seemed it might be decided before the year is out, more roadblocks have been put in the way. Two consumer privacy advocates, The Electronic Privacy Information Center and the Center for Digital Democracy, want FTC Chairman Deborah Platt Majoras to…

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Posted In: Advertising, Legal, Regulatory, Companies, Google, Countries, Europe, classmates.com, deborah platt majoras, doubleclick, ftc

Google-DoubleClick Deal To Pass FTC’s Review This Week?

Dec 3, 2007 11:48 AM

So says this story from last week in TheDeal: Google’s (NSDQ: GOOG) acquisition of DoubleClick may get Federal Trade Commission clearance as early as this week without any conditions, according to a lawyer involved in the merger review and cited by the story. ClickZ also has a similar story, though…

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Posted In: Advertising, Legal, Regulatory, Companies, Google, Microsoft, doubleclick, ftc

@ Ad:Tech: Federal, State Regulation Represents Serious Threat To Online Ads, IAB Warns

Nov 7, 2007 9:31 AM

The tone of last week’s Federal Trade Commission hearings suggest that regulation is coming, warned Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, as he opened up day two of the Ad:Tech conference in New York City: “The state of the industry is excellent, yet it’s also at…

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Posted In: Advertising, Marketing, Social Media, Technologies / Formats, Broadband, Companies, Google, YouTube, News Corp., Fox, Fox Interactive Media, ftc, iab, randall rothenberg

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