Schedule

The Future of Business Media is an executive-level one-day conference focused on the future of business and trade media, with all the changes brought along by digital media and consolidation deals. You can register for the conference here.

A Look at the Schedule and Sessions

Thanks to everyone for all the tremendous suggestions, offers of help and ideas. We're still hard at work but we want to share our tentative schedule and sessions.

Here's the schedule and sessions (subject to last-minute change), along with the likely list of speakers in each:

Monday Oct. 29:


6 - 9 p.m.: Opening Reception (for all attendees and speakers)
IAC/InterActiveCorp headquarters
555 W. 18th Street (between 10th and 11th Aves.)
(Sponsored by IAC & DeSilva + Phillips)

Tuesday Oct. 30:


7a - 5p Registration Open

7a - 8:15a Continental Breakfast

7a - 4p Sponsor Displays

8:15 - 8:30 Introductory Remarks

8:30 - 9:00 Opening Q&A: Transforming The Business Media Brand: Forbes

A "fireside chat" about bringing a venerated business media property into the digital age -- and the potential for investment even in rocky times.

9:00 - 9:05 Video Interview: Ann Moore, Time Inc. chairman and CEO

In a pre-taped interview the head of the largest U.S. magazine company talks about the business of business media at Time Inc., including Fortune and Business 2.0 magazines, CNNMoney.com and the fate of all the company's financial media in a newly competitive era.

9:05 - 9:55 Consumer Business Magazines: What Does it Take?

With competition for information and attention coming from all sides where do consumer business mags fit in today's business media environment? Print alone no longer cuts it but even when you add digital, is it enough? Business 2.0 is gone, Red Herring may soon follow and costly-to-launch Portfolio is struggling to find its place.

    David Carey, Publisher, Condé Nast Portfolio
    Susan Clark, Publisher, Europe, Middle East, Africa (also global marketing director) for Economist
    Keith Fox, President, BusinessWeek
    John Koten, CEO, Mansueto Ventures

9:55 - 10:20 Coffee Break (Sponsored by KickApps)

10:20 - 10:50 After the Deal: The Latest from Dow Jones

The Dow Jones that Rupert Murdoch is acquiring is already well on the path to major change. We'll hear from Wall Street Journal publisher Gordon Crovitz about the company's distinct emphasis on consumer media, led by the Journal franchise, the future of WSJ.com, and enterprise media under Murdoch, among other issues..Between its consumer titles and its business news and information, DJ faces just about every major issue you can think of -- increased competition, print advertising challenges, online growth without cannibalization, brand extension, and more.

10:50 - 11:50 Advertising: Where Should the Money Go?

The engine that makes it all go -- and causes all kinds of problems when it sputters. Put another way, what happens when online ad growth matures and print ads keep sliding? How are online and mobile changing the way business advertising works? Where do the newish ideas like ad exchanges and auctions fit in? Our panel of top ad execs and publishers will look at not only where the ad dollars are going but also at where they should go. What are the most effective places in business media for an advertiser's ad spend today?

11:50 - 12:20 Q&A: Reuters COO Devin Wenig

We'll sit down with Reuters COO Devin Wenig, slated to be CEO of the Reuters businesses following approval of the Thomson-Reuters merger.. 

12:20 - 1:35 Lunch (Sponsored by The Jordan, Edmiston Group)
Lunchtime Q&A: Neil Cavuto,, SVP, Anchor & Managing Editor of Business News, Fox News Channel and Fox Business Channel
During lunch, we'll talk to Neil Cavuto, who oversees business coverage for Fox News Channel and the Fox Business Network, about the recent launch of the network and how they see themselves as different from others in the space.


1:35 - 2:20 Deals: What's Next?

It's been another year of merger, acquisition, takeover and targets, with money chasing opportunity. What's left to consolidate? Is the money in big deals or small? What happens when the merry-go-round stops this time? How many media investment funds are enough?


2:20 - 3:00 Technology Business Media

Combine an increasingly fragmented tech universe with the "next, now" mentality of so many tech readers and an insanely low barrier for entry and you get a constantly moving target. How are the tech vets adapting and can they hold their own against the refilling pool of tech bloggers and other avenues of info? Do the digital-only tech media outlets provide enough reach for advertisers?

3:00 - 3:25 Break (Sponsored by CNBC)

3:25 - 3:30 Video Interview Clip: Cramer vs. Kramer

We'll show a short video of two pioneers of the last 10 years of business media interviewing each other about the next ten years. Jim Cramer, founder of TheStreet.com, speaks with Larry Kramer, the founder of MarketWatch.


3:30 - 3:50 Q&A: CNBC President Mark Hoffman

We'll talk with CNBC President Mark Hoffman about his network's plans and strategies. The conversation takes place soon after the launch of new competitor Fox Business Network.


3:50 - 4:35 The Business of TV and Video News

Cable channels new and old, syndicators, portals and vlogs are all duking it out to become the business video content provider of choice via every platform imaginable. They can't all survive in this crowded marketplace. Among the greatest challenges: How to make money from video without turning off viewers, and how to avoid becoming part of the clutter.

4:35 - 5:15 The Disruptors

More information is flowing more freely to more people than ever, on everything from classic finance sites to blogs, Blackberrys and discussion boards. We'll take a close look at how the individual investor is empowered and what it takes to compete as a business and finance information provider today. Can higher-end paid service providers stay in their high-margin business?

5:15: Closing Cocktail Reception (Sponsored by m:metrics)


Registration

You can register for the conference here.


Got any feedback? Contact us at fobm AT contentnext.com