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TheStreet Lost $45.5 Million In ‘09; But Ad Revs May Have Turned A Corner

Financial news site TheStreet.com may have finished the year with a loss of $45.5 million—compared with 2008’s $2.4 million profit—the company finally got a glimmer of hope of on the ad front. After six consecutive quarterly ad rev declines, Q4 sales were essentially flat with a meager 0.7 percent gain. That figure does not include the Promotions.com business, which was sold in January for $3.1 million. Since Jim Cramer’s TheStreet (NSDQ: TSCM) acquired interactive marketing and mobile agency Kikucall just before the end of the year, there was no mention about any impact that business might have had. 

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