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The Morning Lowdown 09.10.10

»  Credit MTV’s ad-sales partnership with Warner Music Group (NYSE: WMG) at the end of June, but the Viacom (NYSE: VIA) property became the web’s most-visited music destination, surpassing rival Vevo, according to the latest comScore (NSDQ: SCOR) Media Metrix figures. [WSJ]

»  Google (NSDQ: GOOG) Voice may be returning to Apple’s App Store. [TechCrunch]

»  In its latest challenge to the NYT, the WSJ is launching a book review section. [NY Observer]

»  NBC (NYSE: GE) is relying on digital promotions to build buzz for coming fall series The Event. [NYT]

»  YouTube still isn’t profitable, but Google is continuing its year-plus long promise of saying it’s getting closer. [AllThingsD]

»  The juggernaut that was once video game sales fell 10 percent in August. [VentureBeat]

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