»  Google (NSDQ: GOOG) has been doing some soul-searching about how deeply it can and should delve in to mining the data its collected over the years. [WSJ]

»  Sidney Harman’s purchase of Newsweek has drawn eye-rolling, but David Carr says the same dubious glances were cast when another billionaire bought New York magazine and turned it into a valuable business. [NYT]

»  Pay-TV channel Epix is working on deal to grant Netflix (NSDQ: NFLX) exclusive online rights to films from its three equity partners—Paramount Pictures, Lionsgate (NYSE: LGF) and Metro-Goldwyn-Mayer for five years, in arrangement that would shift the entire pay TV landscape. [LAT]

»  After saying it would require that all reporters blog, Forbes is also issuing a new payment policy as it folds in contributors from the frozen True/Slant: some contributors’ pay will be based on how much traffic they drive to the site. [Crain’s NY Business]

»  Though still in “pre-revenue mode,” Twitter is building a sales force starting with former execs from Facebook and Yelp. [AdAge]

»  Novartis has ceased using a Facebook app to promote one of its leukemia drugs after the Food and Drug Administration alleged that the initiative violates federal regulations. [Mediapost]

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