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paidContent Quick Hits 03.12.2010

»  Why Marc Andreessen’s idea that mainstream media companies should abandon their traditional businesses in favor of new media is just plain nutty. [Reflections of a Newsosaur]

»  Former FCC chairman Redd Hundt fully explains why, in 1994, he chose to favor broadband over broadcast. [TVNewsCheck]

»  Cloud gaming service OnLive will offer rentals on a game-by-game basis. [GamesIndustry.biz]

»  Apple (NSDQ: AAPL) tries to stop a company from trademarking the name “DOPi”—because it’s “iPod” spelled backwards—but a trademarks tribunal quashes the claim. [Digital Life]

»  A new nonprofit focuses on giving kids Kindles in developing countries. [TechFlash]

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