Some more new numbers on Nielsen’s sale of eight of its marquee media-entertainment related brands—including The Hollywood Reporter, Billboard, Adweek, Brandweek, Mediaweek and others—from the media conglom’s 10-K filed earlier this morning, following its Q409 results, also announced today. When the sale was announced, the price wasn’t disclosed, but a price range of around $70 million was bandied around. Now from the 10-K: “During the year ended December 31, 2009, we received $84 million in net proceeds associated with business divestitures primarily associated with the December 2009 sale of our media properties within the Publications operating segment, including The Hollywood Reporter and Billboard, to e5 Global Media LLC…The sale resulted in a loss of approximately $14 million, net of taxes of $3 million. The net loss included $10 million of liabilities for certain obligations associated with transition services that were contractually retained by Nielsen.” So still no definite price, but likely it is in the $70 million-$80 million range, though not all in cash.

Also, for the rest of the publications left in the Nielsen’s portfolio, it recorded a goodwill impairment charge of $55 million in Q309, which has been accounted for as a discontinued operation. It wrote off a big $336 million in 2008 relating for the same segment.

Earlier last month we reported that E5 Gobal Media had raised at least $42.5 million in funding to buy these publications, which may not be the full amount raised.

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