Online revenues for Martha Stewart Living Omnimedia (NYSE: MSO) benefited from the ad recovery in Q2, a period in which the company ramped up its focus on mobile. Overall, however, revenues declined slightly though the company was able to narrow its net loss considerably, to $803,000 from $6.1 million in Q209. The online segment’s revenues were $4.7 million in Q2, up 12 percent. Adjusted EBITDA for the online business was essentially breakeven, down slightly from $0.1 million in the prior year’s quarter. Internet ad revenues were up 13 percent, as the company expanded its digital efforts in a variety of ways. For example, MSLO has promoted products like the $0.99 per download Everyday Food app for the iPhone and iPod Touch during the quarter. The app has been downloaded more than 160,000 times since its mid-February launch.

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